Kavla Upp was a huge campaign to spread the importance of vaccination in the fight against COVID-19. The effort was led by Sveriges Kommunikationsbyråer (KOMM) and executed by many agencies in Sweden.

The project ran at a high tempo for a few weeks time and my responsibility was primarily to create the web design, present it to all stakeholders, receive feedback, and adjust it along the way.

Being aimed at companies, organizations, and in particular their marketing departments I wanted the users to quickly find what they were searching for, without losing the feeling of the campaign.

I decided to use an animated version of the campaign logo and display it over a slideshow of photographs of celebrities standing behind the message.

Scrolling below the initial message and image slideshow, you can easily find and download marketing material as well as read about the campaign and its purpose.