Förpackningsinsamlingen - FTI for short, is a recycling organization that enables citizens to recycle packaging via over 5000 locations in Sweden.
The project started in 2021 after winning an initial competition in order to get the assignment from FTI. I worked as a PM & UX/UI during the whole process.
The project ran over 6 months and my work included research, leading workshops, creating sitemaps, differentiating user personas, creating wireframes, prototyping and leading the development team.
Design
Being Sweden's largest recycling organization, the target groups of their message are several. Ranging from citizens to companies within trash management and logistics, one of the main challenges was to create one website that communicated and resonated with all users.
By dividing the website into four target groups, we set out to create specific content and experiences for each without over complicating managing the site for the web editors. The solution is a huge site, consisting of over 300 pages but all created from a few well thought out templates and compontents.
The design system was built upon already existing visual guidelines, only adjusted for the web.
