KIA wanted to take control of the sales of their original car accessories and needed help designing a website that matched their visual identity while being easy to use and familiar to their customers. The goal was to create a seamless online experience where users could easily browse and select accessories tailored to their specific vehicle.

I was responsible for designing a prototype and user flow that aligned with their existing category structure, utilizing their visual identity to ensure consistency with the KIA brand.

The design centered around an accessories portal that was intuitive and user-friendly. A key feature was the vehicle selector, which allowed customers to filter and customize the accessory offerings based on their car model, either by selecting their car or by entering their registration number. This personalized the experience, ensuring that users were only shown accessories that were relevant to their vehicle.

The challenge lay in balancing traditional e-commerce design patterns with KIA’s strategic decision not to sell the accessories directly on the site. Instead, the goal was to generate leads that would be passed on to KIA’s dealerships. This required a different approach to the final step of the customer journey, where instead of completing a purchase, users would send their selected products to the nearest dealership to initiate the sales process.

The resulting accessories portal was simple and easy to navigate, offering a tailored shopping experience that aligned with KIA’s brand. The final step of sending chosen accessories to a nearby dealership was smooth and intuitive, ensuring a seamless handoff to the sales team.

This approach allowed KIA to maintain control over the accessory sales process while providing their customers with a user-friendly platform that supported both exploration and decision-making, reinforcing trust in the KIA brand.